HOW TO GET A WINNING EDGE IN COMPETITION
by: Anandrahi
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Word Count: 976
We are passing through an era of economic explosion and stiff competition. Many a business house and vendor get trampled under ruthless competitive wars every month. Then every step to revive them back to business mostly proves futile. Getting a winning edge over your competitors is no more an easy task. Even big business emperors never feel satisfied in their pursuit of economic lust and try every weapon in their arsenal to eliminate competition and monopolise the market. There is no chance of survival till you think and plan zealously with a strong will to win. William Knudsen Jr., Chairman, Ford Motor Company wisely said: 'In business, the COMPETITION will bite you if you keep running, if you stand still, they will swallow you.' Competition is good not only for public but also for a businessman as it hones business skills.
THINK BIG - GAIN CONFIDENCE
If you want to remain a small fish in the business pond then you can leave everything to fate till you are able to live. But if you want to face sharks and whales of the sea you have to, first, change your thinking. Think big, think progress and plan to swim in a large area. By thinking big for a fairly long time your mental faculties will grow and that will help you develop combating skills and confidence.
One of the most famous psychologists of the world Prof. William James wrote: 'Action seems to follow feeling, but in reality action and feeling go together, and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling.'
If you think big, start acting confidently, and repeat the process. You will be able to change. Gradually it will give you more energy and confidence to face the competition.
COMBAT WITH THE BEST
If you want to gain ability and prominence you must plan to compete with the best in the field. It is a difficult task and you may be lacking in resources. But the big confidence implanted in your mind will help you to get winning edges. History is filled with the examples when small modernised and disciplined armies defeated very large armies. Moreover, you will soon be free from the daily headaches of small competitors emerging all around you. And the big ones don't have enough time to plan to crush down the rising stars like you. They are too busy to fight with the big ones. By using new ideas you may win your battles easily.
VICTORY BY EXCELLENCE
What is the secret behind the success of Intel, IBM, HP, Sony, Philips, Samsung, Nokia, Toyata, Tata and scores of other big companies? All of them have drive for excellence. They know well what a customer wants. A customer of modern world is ready to pay a higher price if he gets quality product. Joy and satisfaction of a customer follow only if a product is of good quality. Every satisfied customer proves a stepping stone to the success of a company. Therefore a wise businessman definitely strives for excellence. It is the biggest success mantra in today's cut-throat competitive world.
COLLECT DATA ABOUT COMPETITORS
To defeat an enemy you need to know his plans and real strength. Only then you can prepare a good war strategy. In a similar way if you don't know your competitors properly you won;t be able to face them successfully. Prepare a file to keep every information you can arrange about your competitors.
HAVE YOU AN IDEA?
A brilliant idea made Coca-Cola the king of the cold drinks in America as well as in many other countries. Then a few energetic persons decided to launch a new cola drink that could challenge the mighty Coca-Cola. That was Pepsi. The task was herculean but the team was enthusiastic and determined. It had ideas. The David (Pepsi) had an excellent mixture to compete with the Goliath (Coca-Cola). They decided to think more and more brilliant ideas to use in marketing and advertisement. The path was laid with thorns of obstacles. But the team continued thinking new ideas and ultimately broke the ice. And everybody can see today the magnificent success of Pepsi.
If you are unable to think ideas it can be extremely difficult for you to find a winning edge in competition. A lot of ideas are needed everywhere – in manufacturing, marketing, advertising, managing etc. If you find yourself unable to think ideas employ persons who can.
ADVERTISE IMMENSELY
Without adequate advertisement even a financially sound business slowly and surely heads towards elimination. There is so much innovation. New and better products continue flooding the market to confuse the customers. Blazing advertisements of a few compel a customer to forget the remaining. Power of an advertisement is amazing in today's business world. In fact advertisement is the spark plug of a business. Now it is impossible to succeed without it. Your business motor does not run. Business field has become tough and highly competitive. Only a good advertiser succeeds. Advertisers not only supply products according to the demand but they also have power to mould the taste of the public. So advertise immensely and loudly.
PERSIST LIKE A TIGER
You will not be able to face any competition until you keep patience and proceed with the determination of a tiger. If you have to adopt a wait and watch policy for some time keep heart. Your opportunity will arise and you can grab it with all your might. The persons who lose heart on a slight opposition should enter business field. It is a field for those brave warriors who are ready to fight the batle of competition for long without tiring or quiting.
Great American billionaire (rags to riches story) Henry J. Kaiser said: Live daringly, boldly, fearlessly. Taste the relish to be found in competition - in having put forth the best within you.
Author:
Anandrahi
Article Source:
Anandrahi.com
Smart Way to Personal Development
About the Author
Anandrahi is a famous writer and educationist of international fame. He has trained thousands of persons in Communication Skills, Personality Development and Art of Successful Life. He has written hundreds of articles and many best-selling books.
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