Customer Satisfaction - The Best Marketing Strategy
by: Anandrahi
Total views: 301
Word Count: 396
The most difficult time for a salesperson is to convince someone who has already made his mind to buy a particular brand or thing. If a person has yet to decide you can sow the seed by highlighting the important features of your product or service. In brief you can easily make him willing to buy from you. Undecided customers also get interested in you once they get more information. But most of the salespersons want to know how to deal with a person who has already made up his mind, and constantly resists a sales talk.
1. Keep Patience
Many salespersons lose patience whenever they find a customer who has already made up his mind to buy a different product. Such customers often get irritated when they are pressurised with a sales pitch. At this moment a salesperson becomes hopeless and abandons his effort in the middle. If he ruthlessly tries he just ends up in severely antagonising a prospective customer. In this territory only those salespersons win who know how to keep their temperament cool under stressful situation. So the first step is to keep the hold of your patience.
2. Talk in his language
The second step is to understand the mind of a customer and talk in the language he likes. In marketing science it means talk on a subject he likes, appreciate his tastes, approve his decisions. Talk like a friend. If your customer is interested in cricket talk about it and admire his favourite cricket player. Admire his favourite movie star. Say a few words by appreciating his thinking and personality. As soon as you are able to create such rapport he will be able to respond in a positive manner. Now the ground of his mind is fertile and you can sow the seed of your idea.
3. What a Customer Wants
By acting according to the interests of your customer you are able to know what a prospective customer wants in a product. Then, as a final step, in casual manner (never press upon any thing) tell how your product or service is more valuable - cheaper, durable, of high quality whatever he needs. Slowly but surely the person will join you in your thinking as you have joined his. He will start showing his interest in your product. If a need arises be ready for a second, third or more visits.
Author:
Anandrahi
Article Source:
Anandrahi.com
Smart Way to Personal Development
About the Author
Anandrahi is a famous writer and educationist of international fame. He has trained thousands of persons in Communication Skills, Personality Development and Art of Successful Life. He has written hundreds of articles and many best-selling books.
Rating: Not yet rated