There have been writers, artists, musicians, engineers, businessmen, and inventors in human history who were sheer genius in their work. Who contributed a lot in development of our culture and science. Their work still earns millions of dollars every month for their promoters.
Unfortunately they were unable to arrange even a daily good meal for themselves or their families. And there was only one reason: bad marketing skills or lack of an assistant who could market their products. They could not sell their work though the same work made a lot of other people very rich in future.
In today’s world number of such people who are very expert or genius in their field is very large, but they are big failures. If you are one of them then it is time to wake up and do something, before you are dead.
Many people think that quality of a product will sell it. It is a great myth. Though quality control is absolutely necessary yet without proper publicity or marketing the product is bound to become a failure.
If you are making quality garments and you think a large number of people will come to buy them you are mistaken. You will definitely get some word of mouth publicity and earn money but big success will allude you. Most of the people will run after big brands and buy cheap quality clothes at higher prices. And they will be satisfied just due to one fact that they are wearing branded clothes.
And to establish a brand name you need good marketing skills.
Now have a look at movie world. Most of the good movies are unable to earn enough to save their makers from debt. World forget them. On the other hand many third class movies with a poor script and ordinary performances make a lot of money due to the hype created by clever publicity and selling tactics. They earn good profit just after a week’s business.
Talented actors do not necessarily become big stars. Most of the big stars are actually not good actors. It is a rare magic that a good actor or actress also become a big star in movie world.
I know many writers and painters who are genius and produced good work. But people neither know them nor buy their work.
Great brains are starving even today. Just being good at your work is only one wheel of your business vehicle, you definitely need more wheels to run it smoothly. And the second most important wheel must be shrewd marketing.