Now what is a great site? The site that most of the visitors like. What do the visitors like? The look, the feel, the content, and the sensibility of the creator (it is a hidden trait that gets reflection everywhere in your site).
Is building a great or successful site a tough job? Certainly. Millions of sites in the whole world are being built every year and millions are disappearing as well. It is easy to build a site thus everybody wants to own one, but…to run it successfully is really a Herculean task.
Sometimes even the masters fail. Their technologically advanced sites just get dumped into oblivion by the visitors. Then they start thinking that the massive bubble of internet will burst anytime. As a matter of fact this bubble will not only stay but become stronger and better. The incompetent will be sidelined and the fittest will survive. Fittest doesn’t mean physically or financially fit here but sensibly fit – the persons having strong common sense, and working stamina.
1. Decide the Aim of Your Site
Before building a website it is necessary to decide its aim first. And you have to write it down in points. Give it time of several days. Write every thing clearly. Ask questions from you: Why should I build this site? Which type of visitors do I want to invite? What are the visitors going to get out of my site? When the aim is completely apparent to you only then start building your site.
2. The Site Must be in Your Blood
You definitely need to use your mind and be calculative while building a great site. But you may still fail if the idea of the site is not bubbling in your blood. You build a site with an aim and that must be backed with immense passion. Till you get that passion postpone the construction of any site. If you are not able to give stiff competition to others then it may be a bad decision to join the race.
3. Have a Nice Shop Stuffed with Good Material
The site you build should be like a wonderful shop that is stuffed with good material. Whether it is a content site or you are selling something the material should be valuable to the visitors. Only then the visitors would return to have more and make your site successful.
Uniqueness has an attraction, and a solid one if it is backed by wisdom. Try your best to create a unique site – very different from other similar sites. Actually it should be different in every way – design, contents, value of products,. Even promotional schemes should be different.
5. Get Visitors Darling
What is the use of building a site, like millions of other people, that doesn’t attract visitors. If the site is valuable for a visitor he/she will come back again, it is true, still you need new visitors everyday. There are three ways to get them:
a) Publicity through Google Adwords and a few of dozens of other publicity sources – Kontera, Bidvertiser, AdBrite, Revenue Pilot, Chtika etc.
b) Write articles for other sites giving a link of your site. If you don’t know how to write good ones take the help of professionals. They not only write articles for you but also submit them into dozens of article directories which bring visitors on your site for many years. It is the cheapest way to ensure present as well as future visitors.
c) Use other platforms like forums and blog sites. Join discussions and write comments. Give a link of your site in each of your writing/comment.
6. Have a Weekly Review
It is necessary to have a weekly review of your site and remove the boring content or images from it. Some content or images may be attractive for a few days but they need replacement to keep the site fresh and attractive. Simple renovate efforts should also be carried on now and then.
7. Use a Good Language
If you are not good in grammar you must take the help of an expert to keep your site free from grammatical mistakes. There should not be any spellings error too. Proper use of words also enhances the image of a site.
8. Keep It Light and Uncomplicated
Modern visitors don’t have enough patience to wait if your site takes too much time to open. Such sites always repel the visitors. Keep your site light and uncomplicated. It must open fast and a visitor should be able to navigate through it easily. Avoid having graphics.
9. Terror of Pop Ups
Many websters use pop ups for publicity. As pop ups obstruct a visitor’s aim to visit the site they are always irritating. Visitors also fear that pop ups may be carrying virus.
10. Win the confidence of the Visitors
Deal your customers honestly. Let the visitors have a feel that the site’s foundation is sincerity. Trying to fool them or dupe them is a sure recipe of failure. It is also illegal. The wily may earn today but their future is always bleak.
11. Don’t Flood Your Website with Keywords
Following the advice of some experts many websters fill the home page of their website with keywords, although the search engines like Google has strictly warned against such practice. It is better to build your site in a natural way without confusing the search engines. You real key words are the name of your site, tag line behind it and the headlines.
12. Use Most Common Fonts
In case you use the fonts which are not in the computer of a visitor the site may have an awkward look for him. Therefore use most common fonts like arial, times new roman etc.